These Are The Values That Drive Our Firm

December 31, 2017 1 Minute Read

We’d like to wish you a happy and prosperous New Year!

As we move into 2018, we’re gearing up to make this year even better than 2017. We want to help even more of you live the life of your dreams and reach your goals. So we’re sharing some of the things we believe in and hope they will resonate with you. As always, if you have suggestions for improvements, we’d love to hear them!


  • We believe everyone should be treated with dignity and respect.
  • We believe in helping people find exactly what they need.
  • We believe in exceeding people’s expectations.
  • We believe in dreaming big.
  • We believe in putting our client’s interest first, last and always.
  • We believe in showing up on time.
  • We believe in telling the truth, even when it’s tough.
  • We believe in returning phone calls and emails promptly.
  • We believe in collaboration with professionals who share our values.
  • We believe in continuous learning, innovation, and improvement.
  • We believe you deserve to know where your money is, how much you have, how it has performed and what you pay for that performance.
  • We believe there will always be a market for thoughtful, unbiased advice.
  • We believe our industry is ripe for disruption and we welcome it.
  • We believe in challenging our industry to do the right thing.
  • We believe in keeping investment costs low so our clients have more wealth to live their dreams and pass on to future generations and the causes they care about.

These values drive the way we do business. We appreciate your trust in our work and encourage you to refer your friends and family to Hicok Financial Solutions for their planning and investment needs.